{"id":12502,"date":"2025-07-02T10:04:23","date_gmt":"2025-07-02T10:04:23","guid":{"rendered":"https:\/\/krogragg.com\/?p=12502"},"modified":"2025-07-02T10:04:23","modified_gmt":"2025-07-02T10:04:23","slug":"alera-marine-group-officially-launches","status":"publish","type":"post","link":"https:\/\/krogragg.com\/?p=12502","title":{"rendered":"Alera Marine Group Officially Launches"},"content":{"rendered":"<p>    Alera Marine Group Officially Launches<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n    <!-- no image --><br \/>\n \t<BR><br \/>\n<BR><\/BR><\/p>\n<div>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/HDyn-cAHmtA\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><em>Editor\u2019s Note: We will be visiting Alera Marine Group a few weeks after the publication date of this press release, and will be bringing you first hand reports about the boats. -KF<\/em><\/p>\n<p><iframe id=\"wxuzj5efbz\" src=\"https:\/\/boatingmag.dragonforms.com\/wxuzj5efbz\" scrolling=\"no\" style=\"width:100%;height:165px;border:none;overflow:hidden;\"><\/iframe><\/p>\n<p>Alera Marine Group is officially open for business (<a href=\"http:\/\/aleramarine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">aleramarine.com<\/a>) and making waves from day one. The company, founded in the heart of Elkhart, Indiana, enters the marine industry with a bold vision: to build watercraft with real performance, smart serviceability, and unmistakable presence.<\/p>\n<p>Backed by over 200 years of combined marine experience, Alera\u2019s leadership team includes Founder &amp; CEO Coley Brady, General Manager Jordan Kistler, and VP of Marketing Joe Mehl\u2014along with a growing team of 40+ passionate designers, engineers, and craftsmen who know what it takes to build a better boating experience.<\/p>\n<p>\u201cThere\u2019s a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most,\u201d said Coley Brady, CEO of Alera Marine Group. \u201cWe\u2019re focused on doing the right thing for our dealers, our vendors, our customers, and the people who walk through our doors every day.\u201d<\/p>\n<p>Alera\u2019s debut model\u2014The Model M\u2014has already gained attention through private dealer events and early test rides. Engineered with precision and intention, the boat reflects the company\u2019s obsession with the details that make ownership easier and performance stronger.<\/p>\n<p>\u201cIntentionality has been a constant theme since day one,\u201d said Jordan Kistler, General Manager. \u201cWe\u2019ve obsessed over the little things that add up in a major way for the end user. This boat wasn\u2019t built for the showroom, it was built for the water.\u201d<\/p>\n<p>More than just a pontoon, Alera is positioning itself as a lifestyle brand with energy, culture, and values baked into every aspect of the business. The internal mission\u2014<em>Propelling people forward by doing whatever it takes<\/em>\u2014guides everything from product development to customer care.<\/p>\n<p>\u201cThe Alera Era represents a wave of energy,\u201d said Joe Mehl, VP of Marketing. \u201cIt\u2019s about building something with presence\u2014something that turns heads and makes people feel like they\u2019re part of something bigger. We\u2019re not just launching a boat. We\u2019re launching a movement. It\u2019s a vibe. And yeah\u2026 we\u2019re doing it all with a little swagger.\u201d<\/p>\n<p>The team\u2019s first model, the Model M, will make its public debut in the coming weeks, with boats arriving at select dealer partners later this year. Alera will continue rolling out new content, media, and dealer events throughout the summer.<\/p>\n<p>For those watching the brand\u2019s rise from idea to reality, one thing is clear: Alera isn\u2019t chasing trends. They\u2019re starting something of their own\u2014and they\u2019re doing it with momentum, pride, and a clear commitment to dealer partners and customers alike.<\/p>\n<p><strong>Read Next:<\/strong> <a href=\"https:\/\/www.boatingmag.com\/pontoon-boat-buyers-guide\/\">Explore the Boating Pontoon Buyers Guide<\/a><\/p>\n<section class=\"hydra-container\">\n<div class=\"hydra-canvas\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo-1024x768.jpg?resize=800%2C600&#038;ssl=1\" class=\"hydra-image\" alt=\"Alera Marine Group logo\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo-1024x768.jpg 1024w, https:\/\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo-300x225.jpg 300w, https:\/\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo-768x576.jpg 768w, https:\/\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo-1536x1152.jpg 1536w, https:\/\/www.boatingmag.com\/wp-content\/uploads\/2025\/07\/BTG725-Alera-Logo.jpg 1556w\">                <\/div><figcaption class=\"caption margin_top_xs full border_1 hydra-figcaption\">\n                <span class=\"hydra-image-caption\">Alera is bringing lots of experience and energy to the pontoon market.<\/span><br \/>\n                <span class=\"article_image_credit italic margin_right_xs\">Courtesy Alera Marine Group<\/span><\/p>\n<\/figcaption><\/section>\n<h2 class=\"wp-block-heading\">About Alera Marine Group<\/h2>\n<p>Alera Marine Group is a pontoon boat manufacturer based in Elkhart, Indiana. Founded by a team of marine industry veterans, Alera is focused on building high-quality boats that emphasize performance, serviceability, and thoughtful design. With over 200 combined years of industry experience, the Alera team is committed to delivering a product that is reliable, easy to own, and enjoyable to operate. The company\u2019s first model, the Alera Model M, brings together smart engineering, functional features, and modern styling. Alera\u2019s mission is simple: to propel people forward by doing whatever it takes\u2014whether that means supporting customers, partnering with dealers, or building boats that stand the test of time.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.boatingmag.com\/boats\/alera-marine-group-officially-launches\/\">Alera Marine Group Officially Launches<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.boatingmag.com\/\">Boating Mag<\/a>.<\/p>\n<\/div>\n<p> \t<BR><br \/>\n <BR><\/BR><br \/>\n    Staff<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n<a href=\"https:\/\/www.boatingmag.com\/boats\/alera-marine-group-officially-launches\/\">Go to boatingmag<\/a><br \/>\n \t<BR><br \/>\n <BR><\/BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alera Marine Group Officially Launches Editor\u2019s Note: We will be visiting Alera Marine Group a few weeks after the publication date of this press release, and will be bringing you first hand reports about the boats. -KF Alera Marine Group is officially open for business (aleramarine.com) and making waves from day one. The company, founded [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[820,126,148,1714],"tags":[127],"class_list":["post-12502","post","type-post","status-publish","format-standard","hentry","category-boating-news","category-boatingmag","category-boats","category-pontoon-boats","tag-boatingmag"],"_links":{"self":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts\/12502"}],"collection":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12502"}],"version-history":[{"count":0,"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts\/12502\/revisions"}],"wp:attachment":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}