{"id":1454,"date":"2024-12-03T10:01:01","date_gmt":"2024-12-03T10:01:01","guid":{"rendered":"https:\/\/krogragg.com\/?p=1454"},"modified":"2024-12-03T10:01:01","modified_gmt":"2024-12-03T10:01:01","slug":"firecrown-acquires-active-interest-medias-marine-group","status":"publish","type":"post","link":"https:\/\/krogragg.com\/?p=1454","title":{"rendered":"Firecrown Acquires Active Interest Media\u2019s Marine Group"},"content":{"rendered":"<p>    Firecrown Acquires Active Interest Media\u2019s Marine Group<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n    <!-- no image --><br \/>\n \t<BR><br \/>\n<BR><\/BR><\/p>\n<div>\n<section class=\"hydra-container\">\n<div class=\"hydra-canvas\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356-1024x576.jpg?resize=800%2C450&#038;ssl=1\" class=\"hydra-image disable-lazyload\" alt=\"Firecrown titles\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356-1024x576.jpg 1024w, https:\/\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356-300x169.jpg 300w, https:\/\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356-768x432.jpg 768w, https:\/\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356-1536x864.jpg 1536w, https:\/\/www.boatingmag.com\/uploads\/2024\/12\/IMG_8356.jpg 1920w\">                <\/div><figcaption class=\"caption margin_top_xs full border_1 hydra-figcaption\">\n                <span class=\"hydra-image-caption\">Firecrown has acquired Active Interest Media\u2019s Marine Group, adding top boating titles and events like <i>Sail<\/i>, <i>Power &amp; Motoryacht<\/i>, <i>Yachts International<\/i>, <i>Passagemaker<\/i>, <i>Soundings<\/i>, <i>Anglers Journal<\/i>, <i>Trade Only<\/i>, <i>Boaters University<\/i> and <i>Trawlerfest<\/i> to its portfolio. This acquisition strengthens Firecrown\u2019s position as the leading media platform for affluent enthusiasts in the marine industry.<\/span><br \/>\n                <span class=\"article_image_credit italic margin_right_xs\">Firecrown<\/span><\/p>\n<\/figcaption><\/section>\n<p><a href=\"http:\/\/firecrown.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Firecrown<\/a>, the largest media platform for affluent enthusiasts, has acquired <a href=\"https:\/\/www.aimmedia.com\/brands2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Active Interest Media\u2019s (AIM) Marine Group<\/a>, a premier source for boating content covering yachting, sailing, fishing, and boating. The acquisition includes:<\/p>\n<ul>\n<li>\n<strong>Consumer Titles:<\/strong><em> <\/em><a href=\"https:\/\/www.sailmagazine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sail<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.anglersjournal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Anglers Journal,<\/em><\/a><em> <\/em><a href=\"https:\/\/www.powerandmotoryacht.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Power &amp; Motoryacht<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.yachtsinternational.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Yachts International,<\/em><\/a><em> <\/em><a href=\"https:\/\/www.passagemaker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Passagemaker<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.soundingsonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Soundings<\/em><\/a><em>\u00a0<\/em>\n<\/li>\n<li>\n<strong>B2B Brand:<\/strong> <a href=\"https:\/\/www.tradeonlytoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Trade Only<\/em><\/a>\u00a0<\/li>\n<li>\n<strong>Events and Education:<\/strong> <a href=\"https:\/\/www.passagemaker.com\/trawlerfest\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Trawlerfest,<\/em><\/a><em> <\/em><a href=\"https:\/\/www.boatersuniversity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Boaters University<\/em><\/a>\n<\/li>\n<\/ul>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Andy Clurman, CEO of Active Interest Media commented, \u201cFirecrown has built an incredible platform in the Aviation and Marine categories. As we further align our portfolio around home building and home arts, Craig Fuller is a fantastic new owner to take our marine assets to the next level.\u201d<\/p>\n<p>Firecrown is already a leader in marine content and entertainment, but with this transaction, the marine platform has grown to 21 titles, serving all aspects of the recreational marine business.\u00a0<\/p>\n<p>Firecrown\u2019s marine platform now includes:<\/p>\n<ul>\n<li>Boating: <a href=\"https:\/\/www.boatingmag.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Boating<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.soundingsonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Soundings<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.wakeboardingmag.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wakeboarding<\/em><\/a><a href=\"https:\/\/www.passagemaker.com\/trawlerfest\" target=\"_blank\" rel=\"noopener\"><em>,<\/em><\/a><em> <\/em><a href=\"https:\/\/www.boatersuniversity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Boaters University<\/em><\/a>\n<\/li>\n<li>Yachts: <a href=\"https:\/\/www.powerandmotoryacht.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Power &amp; Motoryacht<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.yachtingmagazine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Yachting<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.yachtsinternational.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Yachts International,<\/em><\/a><em> <\/em><a href=\"https:\/\/www.passagemaker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Passagemaker<\/em><\/a>, <a href=\"https:\/\/www.passagemaker.com\/trawlerfest\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Trawlerfest<\/em><\/a>\n<\/li>\n<li>Fishing: <a href=\"https:\/\/www.saltwatersportsman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salt Water Sportsman<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.sportfishingmag.com\/sport-fishing-television\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sport Fishing TV<\/em><\/a><em>, <\/em><a href=\"http:\/\/www.anglersjournal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Anglers Journal<\/em><\/a>\n<\/li>\n<li>Sailing: <a href=\"https:\/\/www.sailmagazine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sail<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.sailingworld.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sailing World<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.cruisingworld.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cruising World<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.sailingworld.com\/regatta-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Helly Hansen Regatta Series<\/em><\/a>\n<\/li>\n<li>Marine B2B: <a href=\"https:\/\/www.tradeonlytoday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Trade Only<\/em><\/a>\n<\/li>\n<\/ul>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Fuller, founder and CEO of Firecrown, stated, \u201cWe are excited to bring these leading marine media brands onto the Firecrown platform. This will allow us to offer advertisers greater distribution and our audience more differentiated content. Our goal is to invest significantly in the next generation of these brands.\u201d<\/p>\n<p>Firecrown plans to retain AIM\u2019s editorial, sales and publishing staff, aiming to leverage synergies for growth in digital, video and events. With this acquisition, Firecrown is the leading media platform in the affluent enthusiast category with more than 50 affluent brands across the marine, aviation and hobby sectors.\u00a0<\/p>\n<p><strong>About Firecrown:<\/strong><\/p>\n<p>Firecrown isn\u2019t just the leading media platform for affluent enthusiasts; it\u2019s pioneering the fusion of content and commerce. With more than 50 prestigious publications in the marine, aviation, and hobby markets, Firecrown goes beyond traditional media. Its business encompasses e-commerce, finance and real estate, all tailored to the communities engaged by its media outlets. Serving more than 24 million U.S. households classified as affluent enthusiasts, these consumers have considerable disposable income and are keen to invest in their passions and adventures. Firecrown is headquartered in Chattanooga, Tennessee.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.boatingmag.com\/boats\/firecrown-acquires-aim-marine-group\/\">Firecrown Acquires Active Interest Media\u2019s Marine Group<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.boatingmag.com\/\">Boating Mag<\/a>.<\/p>\n<\/div>\n<p> \t<BR><br \/>\n <BR><\/BR><br \/>\n    Boating Staff<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n<a href=\"https:\/\/www.boatingmag.com\/boats\/firecrown-acquires-aim-marine-group\/\">Go to boatingmag<\/a><br \/>\n \t<BR><br \/>\n <BR><\/BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firecrown Acquires Active Interest Media\u2019s Marine Group Firecrown has acquired Active Interest Media\u2019s Marine Group, adding top boating titles and events like Sail, Power &amp; Motoryacht, Yachts International, Passagemaker, Soundings, Anglers Journal, Trade Only, Boaters University and Trawlerfest to its portfolio. This acquisition strengthens Firecrown\u2019s position as the leading media platform for affluent enthusiasts in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,148,995,199],"tags":[127],"class_list":["post-1454","post","type-post","status-publish","format-standard","hentry","category-boatingmag","category-boats","category-firecrown","category-news","tag-boatingmag"],"_links":{"self":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts\/1454"}],"collection":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1454"}],"version-history":[{"count":0,"href":"https:\/\/krogragg.com\/index.php?rest_route=\/wp\/v2\/posts\/1454\/revisions"}],"wp:attachment":[{"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krogragg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}