Burger Boat Company promotes Ron Cleveringa to SVP product portfolio management
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Manitowoc, Wis.-based Burger Boat Company has promoted Ron Cleveringa to senior vice president \u2013 product portfolio management, reporting to Rich Thompson, chief sales & marketing officer.<\/p>\n
Burger, which announced a leadership transition earlier this month<\/a>, says that as part of an ongoing reimagining of its business and brand, it is strengthening its focus on three key customer-facing functions: sales & business development, marketing, and product management.<\/p>\n In this newly defined role, Cleveringa will lead the development of Burger\u2019s product development and design DNA across the company\u2019s four business segments: custom yachts, commercial vessels, repair & refit, and military applications. He will be responsible for defining how Burger\u2019s legacy of craftsmanship and innovation translates into each product line, ensuring that every vessel reflects the company\u2019s distinctive identity and delivers a consistent customer experience from concept to completion.<\/p>\n A veteran of Burger Boat Company for more than 25 years and an industry professional for over 40 years, Cleveringa is an active participant in the global yachting industry, serving on the International Superyacht Society (ISS) Board of Directors, its talent pledge and marketing committees, and is an ISS Design and Leadership Awards judge. He is also a member of the Lloyd\u2019s Register <\/a>Technical Committee, and the Superyacht Builders Association <\/a>Marketing Committee. In addition, he is an IYBA (International Yacht Brokers Association) member and a licensed Florida yacht broker.<\/p>\n \u201cRon\u2019s experience and knowledge base are unmatched in the industry,\u201d said Thompson. \u201cThis role allows us to leverage his unique insight into our customers, our products, and our market in ways that will drive Burger forward. His leadership will play a key role in delivering on the Burger brand promise and shaping the future of our brand through understanding and utilizing its\u2019 DNA and visual brand language.\u201d<\/p>\n \u201cI\u2019m honored to take on this new challenge and help guide the next chapter of Burger\u2019s legacy,\u201d said Cleveringa. \u201cOur goal is to define and incorporate Burger\u2019s brand DNA across all the segments we serve \u2014 to further develop the brand promise and experience that our customers have come to expect and enjoy on a regular basis.\u201d<\/p>\n As Cleveringa works to ensure alignment between customer expectations, brand expression, and operational excellence, he will continue to serve as Burger\u2019s primary client contact until a new point of contact is announced<\/p>\n The post Burger Boat Company promotes Ron Cleveringa to SVP product portfolio management<\/a> appeared first on Marine Log<\/a>.<\/p>\n<\/div>\n